Understanding social media optimization .
for Many years , Search engine optimization is the basic and easily adopted concept for firms to establish their brand Awareness. the basic concept was to enhance or increase their website traffic .
but now a days , social media is playing a bigger role as compare to website or search engine traffic . because influencers , event organizer's , recruiters , companies are using these platforms thoroughly to achieve their business goals.
because of these factors role of social media optimization is increased as compare to search engine optimization. As we know people are connected with each other socially with the help of these platforms. either to achieve their social interest or to show their regular interest like , what they like or what they are doing with in the connected circle . which helps in influencing directly or indirectly people and plays a coordinator role for moving traffic's.