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As We All Are familiar now A Days , business are shifting from offline model to online eco system to increase buyer reach and scalability . as a result we have so many players in the online market to work . people are onboarding their products on these market places to increase reach and scalability of the business.
Account Management
Listing
Advertisement
Onboarding
Training
End To End Solutions
Right Suggestions
Effective Planning
Experience Team Support
Assured Growth
Right Listing
Appropriate Title
Right Keywords
Suitable Description
Right Choice Of Products
Right Creation Of Add.
Result Oriented targeted Audience
Account Reinstatement
Get Account Revoke
Know Causes Of Account Hold
know Causes of permanent suspension
Right SEO
Right SMO
Google Adsense
Protect Your Brand
Protect Your Brand From Mapping
Get Onboard on Market place
Get Trained for operations
Ecommerce Startup Support
Get Right And Effective Consultation
Effective ecosystem
Domestic Ecommerce market place Services
Refers to The Program of working in Ecommerce Sector with in the boundary of India, Any Ecommerce Entity, Who Want To Work on domestic Market places will prefer These Services. In These Services, A Entity Will get Team Support to run Their Business on Domestic level.
List Of Major Ecommerce Market Places Working In India
Amazon ( Amazon.in)
Flipkart ( Flipkart.com)
Meesho (Meesho)
Myntra (myntra.com)
limeroad (limeroad.com)
tatacliq (Tatacliq.com)
Ajio ( Ajio.com)
Jiomart (Jiomart.com)
Shopsy (shopsy.in)
Shopify (shopify.com)
nykaa (Nykaa.com)
International Ecommerce Market place Services
Refer To the program of Working In International Ecommerce Market place from India to outside World. Any Entity Can choose Any International Ecommerce market place player to work who want to focus And Develop its Business Internationally.
List Of International Ecommerce Market Places
Amazon.com (world Wide)
Ebay.com (world wide)
Etsy.com (World wide)
Fruugo.com (world wide)
Cdiscount.com (Europe)
Zalando.com (Europe)
Rakuten.com (world Wide)
Aliexpress.com (worldwide)
Mercadolibre.com (worldwide)
G.S.T CERTIFICATE
ADDRESS PROOF
EMAIL ID
PAN CARD
CANCEL CHEQUE
SIGNATURE WITH COMPANY STAMP
INVOICE
MOBILE NUMBER
BANK STATEMENT
BRAND NAME
PRODUCT LIVE IMAGES
G.S.T CERTIFICATE
ADDRESS PROOF
EMAIL ID
PAN CARD
CANCEL CHEQUE
INTERNATIONAL DEBIT OR CREDIT CARD
PAYPAL/PIONEER ACCOUNT
IEC CERTIFICATE
BRAND NAME
PRODUCT LIVE IMAGES
MOBILE NUMBER
Account Management Services
Amazon is a leading and well known Ecommerce Market place in Indian ecommerce Business.
It have wide variety of categories to sell any product with limited documentation.
Any Individual can sell product on amazon by fulfilling simple requirement's.
Amazon is currently operational in more than 24 countries.
A commission is a payment made to a salesperson in exchange for their assistance in starting or finishing a sale. A fixed charge or a percentage of the sales’ revenue, gross margin, or profit may be used to calculate the commission.
There are mainly three types of Amazon Seller fee excluding Good And Service Tax (GST), that one have to pay:
Amazon Referral Fee
Fixed Closing Fee
Shipping Fee (Easy Ship Weight Handling Fee)
Each of these components has been explained below along with the latest fee structure.
In addition, there are additional charges involved when using FBA (fulfillment by amazon) services which include:
FBA Pick and Pack Fee
Storage Fee
FBA Weight Handling Fee
Product category
Product subcategory
The selling price of your product
Fulfillment Mode (Easy Ship, Self-Ship, Amazon FBA, Amazon Seller Flex, etc.)
Source and destination location of the order (local, zone, national)
Product weight and dimensions (by weight, by volume)
Storage time (short-term, long-term – when stored in Amazon Warehouse)
Type of transport (prepaid, cash on delivery)
Return type (by customer, Courier (RTO), exchange
You will be assessed a specific fee for each sale you make through Amazon's market place. The cost, which is often referred to as a referral fee, is a fixed percentage of the final sales price that starts at 2%. Depending on the category, the proportion can range from as little as 2% (for jewelry-gold coins) to as much as 38%. (for warranty services).
Media
Category Referral Fee
Books 2% for item price <=2504% for item price >250 and <=5009% for item price >500 and <=100012.5% for item price > 1000
Movies 6.50%
Music 6.50%
Software Products 11.50%
Video Games 7.00%
Video Games – Accessories 9% for item price <=50012% for item price > 500
Video Games – Consoles 7.00%
Video Games – Online game services 2.00%
Toys 9.5% for item price <=100011% for item price > 1000
Toys – Drones 10.5%
Toys – Balloons & Soft Toys 11.00%
Category Referral Fee
Apparel – Sarees and Dress Materials - 10.5% for item price <=30018.00% for item price > 300
Apparel – Sweat Shirts and Jackets - 13.00% for item price <=30020.00% for item price > 300
Apparel – Shorts, Three-fourths and Capirs - 14.00% for item price <=30017.00% for item price >300 and <=100019.00% for item price > 1000
Apparel – Women’s Kurtas and Kurtis - 15.00% for item price <=30016.5% for item price >300 and <=100018.00% for item price > 1000
Apparel – Men’s T-shirts (except Polos, Tank tops and full sleeve tops) - 17.00% for item price <=50015.00% for item price > 500
Apparel – Women’s Innerwear / Lingerie - 12.50% for item price <=50011.00% for item price > 500
Apparel – Other Innerwear - 12.50% for item price <=50012.00% for item price > 500
Apparel – Sleepwear- 12.00%
Apparel Accessories- 14.00% for item price <=30018.00% for item price > 300
Apparel – Others- 14% for item price <=30016.5% for item price >300 and <=100018.00% for item price > 1000
Backpacks- 12.00% for item price <=5009.00% for item price > 500
Eyewear – Sunglasses, Frames and Zero Eye Glasses- 12%
Fashion Jewellery - 22.5% for item price <=100024% for item price > 1000
Fine Jewellery (Gold Coins) 2.5%
Fine Jewellery (studded) 10.00%
Fine Jewellery (unstudded and solitaire) 5.00%
Silver Coins and Bars 2.5%
Silver Jewellery 10.5%
Handbags- 12.50% for item price <=5009.5% for item price > 500
Luggage – Suitcase and Trolleys- 6.50%
Luggage – Travel Accessories- 11.00% for item price <=50010.00% for item price > 500
Luggage – Other Subcategories- 5.50%
Shoes- 14.00% for item price <=100015.00% for item price > 1000
Flip Flops, Fashion Sandals and Slippers- 9.5% for item price <=50012.5% for item price > 500
Kids Footwear- 6.00% for item price <=50014.00% for item price > 500
Wallets- 11.50%
Watches- 13.50%
Fashion Smartwatches- 14.50%
Category Referral Fee
Mobile Phones & Tablets (including Graphic Tablets)- 5.00%
Laptops- 6.00%
Scanners and Printers- 8.00%
PC Components (RAM, Motherboards)- 5.5%
Desktops- 6.50%
Monitors- 6.50%
Laptop and Camera Battery- 12.00%
Laptops Bags & Sleeves- 12.00% for item price <=5009.00% for item price > 500
USB flash drives (Pen Drives)- 16.00%
Hard Disks- 8.50%
Kindle Accessories- 25.00%
Memory Cards- 12.00%
Modems & networking devices- 14.00%
Car Electronics Devices- 5.50%
Car Electronics Accessories- 10.50%
Electronic Devices (except TV, Camera & Camcorder, Camera Lenses and Accessories, GPS Devices, Speakers) 9.00%
Landline Phones
6.00%
Smart Watches & Accessories
14.5%
Television
6.00%
Camera and Camcorder
5.00%
Camera Lenses
7.00%
Camera Accessories
11.00%
GPS Devices
13.50%
Speakers
11.00%
Headsets, Headphones and Earphones
18.00%
Computer/Laptop – Keyboards and Mouse
13.00%
Power Banks and Chargers
18.00%
Accessories – Electronics, PC and Wireless
17.00%
Cases/Cover/Skin/Screen guard
3% for item price <=15018% for item price > 150 and <=30020% for item price > 300 and <= 50025% for item price > 500
Cables and Adapters – Electronics, PC, Wireless- 20.00%
Car Cradles, Lens Kits and Tablet Cases- 21.00%
Warranty Services- 30.00%
Office Products – Office supplies, stationary, Paper products, Art and Craft Supplies, Pens, Pencils & Writing Supplies- 8.00%
Office Products – Machines & Electronic Devices- 9.5%
Projectors, Home Theatre Systems, Binoculars and Telescopes- 6%
Musical Instruments – Guitars- 7.50%
Musical Instruments – Keyboards- 5.00%
Musical Instruments (excluding Guitars and Keyboards)- 7.50%
Musical Instruments – DJ & VJ Equipment,Recording and Computer,Cables & Leads,Microphones,PA & Stage 9.50%
Category Referral Fee
Baby Hardlines – Swings, Bouncers and Rockers, Carriers, WalkersBaby Safety – Guards & LocksBaby Room Décor Baby FurnitureBaby FurnitureBaby Car Seats & AccessoriesBaby Strollers, Buggies & Prams
8.00%
Baby Products – Other 6.00% for item price <=10008.00% for item price > 1000
Beauty Products 5.00%
Facial Steamers 7.00%
Deodrants 6.5%
Beauty – Fragrance 8.5% for item price <=25013.00% for item price >250
Luxury Beauty 5.00%
Grocery and Gourmet 4.00% for item price <=5005.5% for item price > 500 and <=10009.5% for item price > 1000
Grocery and Gourmet – Hampers & Gifting 6% for item price <=10009.5% for item price > 1000
Health and Personal Care – Medical Equipment- 8.00%
Health and Personal Care – Nutrition- 9.00%
Health and Personal Care – Ayurvedic Products, oral care and hand sanitizers- 6.00% for item price <=5008.00% for item price > 500
Health and Personal Care – Other Household Supplies 3.5% for item price <=5006.5% for item price > 500
Health and Personal Care – Contact Lens and Reading Glasses 12.00%
Health and Personal Care (HPC) – Others 11.00%
Personal Care Appliances – Grooming and styling 10.00%
Personal Care Appliances – Electric Massagers 9.5% for item price <= 100012.00% for item price > 1000
Personal Care Appliances – Glucometer and Glucometer Strips 5.5%
Personal Care Appliances – Thermometers 8.5%
Personal Care Appliances – Weighing Scales and Fat Analyzers 10.5% for item price <= 50012.00% for item price > 500
Personal Care Appliances – Others 7.50%
Pet Products 6.5% for item price <=25011% for item price >250
Prescription Medicine 4.5%
Category Referral Fee
Automotive – Other Subcategories 20.00%
Automotive – Tyres and Rims 5.00%
Automotive – Helmets, Oils & Lubricants, Batteries, Pressure Washer, Vacuum Cleaner, Air Freshener, Air Purifiers and Vehicle Tools 6.50%
Automotive Accessories – Floor Mats, Seat/Car/Bike Covers 13.00%
Automotive Vehicle – 2-wheelers, 4-wheelers and Electric Vehicles 2.00%
Automotive – Car and Bike parts, Breaks, Styling and body fittings, Transmission, Engine parts, Exhaust systems, Interior fitting, Suspension and Wipers 11.00%
Automotive – Cleaning Kits (Sponges, Brush, Duster, Cloths and liquids), Car interior & exterior care (Waxes, polish, Shampoo and other), Car and Bike Lighting and Paints 9.00%
Large Appliances Accessories 16.00%
Large Appliances — Chimneys 7.5%
Large Appliances (excl. Accessories and Chimneys) 5.5%
Large Appliances – Refrigerators 5.00%
Furniture 14.5% for item price <= 1500010.00% for item price > 15000
Bean Bags and Inflatables 11.00%
Business and Industrial Supplies – Robotics, Lab Supplies, Soldering equipment, Personal Protective Equipment (excluding masks) and PPE kits
11.50% for item price <= 150005.00% for item price > 15000
Business and Industrial Supplies – Testing & Measuring instruments, Tapes and Adhesives, Packaging Material, 3D printer, Thermal printer and Barcode Scanner 8.00% for item price <= 150005.00% for item price > 15000
Business and Industrial Supplies – Material Handling Equipment, Janitorial & Sanitation, Medical & Dental Supplies, Commercial Kitchen and Refrigeration Equipment 5.5%
Business and Industrial Supplies – Power Tools & accessories, Welding machines, Microscopes, Industrial Electrical products 9.00%
Weighing Scales – BISS and Kitchen 10.5% for item price <= 50012.00% for item price > 500
Bicycles 8.00%
Gym Equipments 9.00%
Sports – Cricket and Badminton Equipments,Tennis, Table Tennis , Squash,Football, Volleyball, Basketball, Throwball,Swimming 6%
Sports & Qutdoors (excl. Cricket and Badminton Equipments) 9.00% for item price <=50011.5% for item price >500
Sports & Outdoors – Footwear 14.00% for item price <=100015.00% for item price >1000
Consumable Physical Gift Card 5.00%
Sports Collectibles 13% for item price <=30017% for item price >300
Entertainment Collectibles 13% for item price <=30017% for item price >300
Coins Collectibles 15.00%
Fine Art 20.00%
Masks 6.00%
Kitchen – Non Appliances 6% for item price <=30011.5% for item price >300
Gas Stoves and Pressure Cookers 7.50%
Glassware and Ceramic ware 6% for item price <=30011.5% for item price >300
Small Appliances 5.5% for item price <=50006.5% for item price > 5000
Fans and Robotic Vacuums 5.5% for item price <=30007.00% for item price > 3000
Wall Art 13.50%
Home Fragrance and Candles 10.5%
Home Furnishing 12% for item price <=100013% for item price > 1000
Carpets, Bedsheets, Blankets and covers 6.00% for item price <=50010.5% for item price > 500
Home Storage 10.00% for item price <=30013.00% for item price >300
Home – Other Subcategories 17.00%
Home – Waste & Recycling 6.00%
Craft Materials 8.00%
Home – Posters 17.00%
Home Improvement – Wallpapers 13.5%
Home improvement (excl. accessories), including Home Security Systems 9.00%
Ladders, Kitchen and Bath fixtures 8.00%
LED Bulbs and Battens 7.00%
Indoor Lighting – Wall, ceiling fixture lights, lamp bases, lamp shades and Smart Lighting 12.00%
Indoor Lighting – Others 16.00%
Clocks 8.00%
Cushion Covers 10.00%
Sofa Slipcovers and Kitchen Linens 14.50%
Lawn & Garden – Commercial Agricultural Products 3.00%
Lawn & Garden- Solar devices (Panels, Inverters, Charge controller, Battery, Lights, Solar Gadgets) 5.00%
Lawn & Garden- Chemical pest control, Mosquito Nets, Bird Control, Plant Protection, Foggers 6.00% for item price <= 10008% for item price > 1000
Lawn & Garden- Outdoor Equipments (Saws, Lawn Mowers, Cultivator, Tiller, String Trimmers etc), Water Pumps, Generators, Barbeque Grills, Greenhouses
5.50%
Lawn & Garden- Planters, Fertilizers, Watering and Other Subcategories
13.00% for item price <= 30010.00% for item price > 300 and <=150005% for item price > 15000
Lawn and Garden – Plants, Seeds, Bulbs and gardening tools
9.00% for item price <= 50010.00% for item price > 500
The weight of the item determines the price of Amazon rapid ship. The greater of the actual weight or volumetric weight is used to calculate it.
The volumetric weight of a product is calculated by dividing the result of the package’s dimensions (in cm) by 5000. The resulting volumetric weight will be expressed in grammes.
Weights are categorized into three categories for shipping:
Standard size item
Heavy and bulky items
Shipping charges are charged also depending upon Local, Regional and National shipment.
Flipkart is one of the leading Ecommerce platform in india. Any Individual or firm can start its business easily on flipkart .Flipkart have almost all the categories to sell product online.flipkart ownership belongs to wallmart group from U.S.A.flipkart was intitally started by sachin bansal , binny bansal in late 2007.
FLIPKART COMMISSION STRUCTURE AND CATEGORIES
FLIPKART MARKET PLACE FEE STRUCTURE
SHIPPING FEES
COLLECTION FEE
FIXED FEE
CATEGORY WISE COMMISION STRUCTURE PART 1
CATEGORY WISE COMMISION STRUCTURE PART 2
Meesho is one of the leading market place in ecommerce sector in india.
meesho is dealing in all the categories to sell any kind of products
meesho is working on 0% commission As compared to all other market places which are operating in india
MESSHO COMMISSION STRUCTURE AND CATEGORIES
Meesho is a social commerce platform that enables users to sell products online through social media platform like facebook, WhatsApp, and Instagram.
Currently valued at $ 4.9 billions, the platform was founded in 2015 by IIT Delhi alumni Vidit Atrey and Sanjeev barnwal to make it easy for anyone (especially women) in smaller towns and cities to develop and launch their own ecommerce businesses.
But unlike other ecommerce platforms, Meesho is a Social commerce enterprise. That is, it doesn’t sell products directly to customers. Rather, it provides a platform for resellers to connect with manufacturers and suppliers, and sell products through their own social media channels.
This is the unique seller proposition of Meesho – its users can ‘resell’ products listed by suppliers to earn a margin rate. This is basically a Drop shipping model of business made simple.
All you need is a smartphone to sign up for a Meesho account. Once created, you can browse through different products listed by suppliers. You can share these products as white-label on social media platforms like WhatsApp, Facebook, and Instagram, at your own price (cost price + your profit).
Even when online shopping became more prevalent in India from sites like Flipkart and Amazon, many people, espicially the older generation and people from non-metro cities, didn’t trust these sites.
For them, convenience stores, small vendors, and other local enterprises were more valuable and trustworthy for their Retail requirements.
Moreover, several visionary entrepreneurs in India lack resources and a platform to sell their products. These people include housewives, students, and stay-at-home moms who want to start their own businesses but can’t do so because of the lack of an online presence.
Seeing this, entrepreneurs Sanjeev Barnwal and Vidit Aatrey began brainstorming ideas for their firm, “FashNear,” in 2015. Initially, they concentrated on developing a hyperlocal business model for fashion and retail, linking local sellers to internet consumers; they dubbed it “Swiggy for Fashion.” But there were various obstacles associated with the idea’s execution and the model’s logistics.
After market research and knowledge of consumer behaviour, FashNear was dubbed “Meri E-Shop” (My E-Shop), aka Meesho. It became one of the first platforms in India to allow local merchants to cater to an online user base and advertise their shops through social networks.
Meesho’s business idea quickly gained traction among local retailers and secured backing from various investors. It was one of three Indian firms chosen in 2016 by Y combinator, a prominent startup accelerator in California, for a three-month $120,000 programme.
Meesho operates on a Two sided market place model and has two main customer segments:
Consumers: Meesho mainly targets first-time internet users in small towns and rural areas who want good quality and reliable products at reasonable prices. They are generally more price conscious and do not trust online shopping much due to fear of scams. According to the company, more than 70% of its customers are from tier 2 and tier 3 cities like Jhansi, Mathura, Dehradun, etc.
Resellers: Resellers are customers who act as middlemen between Meesho and the end consumers. They use Meesho’s platform to source products and sell them further to their social network at a marked-up price. As of 2022, Meesho has more than 15 million resellers on its platform from all over India. These are mostly housewives, students, and young professionals who use social media platforms like WhatsApp, Facebook, and Instagram to reach out to their personal networks to sell products.
Meesho’s strength lies in its social-ecommerce business model. It provides value to its customers in the following ways:
Meesho provides resellers with a platform to start and grow their own business with zero investment. It sources products from suppliers at wholesale prices and offers the same to resellers to sell to their target audience.
Sellers create their branded stores on the Meesho platform and start sharing products with their contacts on WhatsApp, Facebook, and Instagram.
Not just this, Meesho also takes care of
Packaging
Logistics
After-sales activities like customer queries, product returns, and refunds on behalf of the resellers.
This way, resellers can focus on building their business while Meesho takes care of the nitty-gritties.
The biggest problem with online shopping in India is the lack of trust. In the population of 1.38 billion, very few people shop online (150 milion) and even fewer make repeat purchases.
The reason for this is the fear of being scammed or duped, especially when it comes to buying products from a new seller or website.
Meesho solves this problem by making a person’s acquaintance (reseller) their contact point in buying products online.
Besides this, the products available on Meesho meet the customer’s exact needs as they are mostly customised according to their budget, preferences and location.
Meesho’s philosophy is to make ‘Shopping Social’, i.e. people should be able to shop with their friends and family without fear of getting scammed.
The way it works is that a customer contacts a reseller on Meesho, who in turn sources the product from Meesho’s platform and sells it to the customer at a slightly marked-up price.
This combines the traditional Ecommerce Business model with the Social Selling and dropshipping business model which is what makes Meesho so unique and successful.
These are the base operations of Meesho. Let’s look into some other aspects.
From wholesalers to financial institutions, Meesho has partnered with many big and small players in the industry.
The platform depends on five key partners:
Suppliers: Meesho has partnered with suppliers from all over India to offer a wide range of products. These suppliers include wholesalers, manufacturers, and importers who list their products on the Meesho platform. These suppliers get value from the platform in terms of 0% commission, 0 penalties for late dispatch, wider reach, and guaranteed payments.
Shipping Partners: To offer quick and reliable shipping, Meesho has partnered with leading logistics companies like Delhivery, Ecom Express, and Blue Dart.
Payment Partners: In order to offer a smooth and convenient payment experience, Meesho has partnered with leading payment companies like Paytm, Cashfree, and Razorpay.
Marketing Partners: Meesho has special contracts with various marketing companies like DVio Digital to handle its marketing needs. The company also runs an Affiliated marketing campaign to reward influencers and opinion leaders for referring new customers. These affiliates form Important partners in the Meesho business model.
Financial Partners: The company is backed by some of the best Venture companies and angels, including YC, Facebook, Naspers, Sequoia Capital, Shunwei Capital, and SAIF Partners.
Even though it started specifically to aid resellers in selling products online, Meesho has now emerged as a high authority ecommerce platform in India. The company delivers its value proposition by performing the following key activities:
Providing a functioning marketplace: The platform enables buyers and sellers to connect with each other and transact business.
Product quality assessment: To ensure that only quality products are delivered to customers, Meesho has a team in place that assesses products before they are shipped.
Enabling resellers to sell products online: It also provides a white-label reselling platform that allows users to source products from Meesho’s catalogue and sell them on social media platforms like Facebook, WhatsApp, Instagram etc.
Generating awareness and traffic: A two-sided marketplace only works if there is enough traffic on both sides of the platform. To increase awareness about the platform and get more resellers on board, Meesho runs extensive marketing campaigns. These campaigns use various digital channels like Google, Facebook etc. to reach out to users.
Order handling: Once a customer places an order, the seller has to procure and ship the product. This requires Meesho to have a team of logistics experts who handle the end-to-end process of shipping products from sellers to customers.
Customer support: In case of any issues with respect to orders, payments, refunds etc., Meesho has a team of customer support executives who help resolve these issues.
Payment handling: Meesho acts as a middleman between the customer and the seller. This means it is responsible for collecting customer payments and transferring them to sellers.
Even though the platform targets people unfamiliar with internet commerce, it still requires an online presence to function. There are three primary ways Meesho reaches out to its potential customers:
Operating Channels: Meesho operates primarily on its website and mobile application, which is available for Android and iOS devices. These channel form the primary touch points for the company and its customers, where they can browse and order products.
Marketing channels: The platform uses all three – organic paid and earned media– to reach out to its target audience. It runs ads on online channels Google, Facebook, etc. and also uses Traditional marketing channels like print advertisement and television advertisement . It also has a YouTube channel where it posts videos related to reselling and other guides. The company also has a blog that it uses to post articles related to ecommerce and reselling.
From employees to warehouses, the company has to invest a lot of resources to ensure that it can provide a good customer experience. Some of the key resources for the company are:
Human resources: The company has a team of over 6000 people that it uses for various purposes like customer support, technology, marketing, etc.
Financial resources: Meesho has raised over $1.1 billion in funding from investors like Sequoia India, Shunwei Capital, RPS Ventures, Meta, etc.
Technology resources: The company has built a technology platform that helps it with various operations like logistics, payments, etc.
Logistic resources: The company has to ensure that the products that are sold on its platform are delivered to the customers on time. For this, it has tie-ups with various logistics providers.
While providing a one-stop solution for all the needs of sellers, customers, and resellers, Meesho has also devised a unique way to monetise its platform.
Unlike any other marketplace, Meesho charges:
0 commission on product margins
0 penalty charge for order cancellation, late dispatch, or for any other mishaps
0 listing fees
What does this mean?
It means that whatever the price difference is between what a product is bought at and what it is sold at, 100% of that goes to the seller’s pocket.
But if Meesho doesn’t charge anything from the sellers, how does it make money?
Meesho has devised a unique way to monetise its platform using the following chargeable services:
Shipping Fee
Meesho charges shipping fees from the reseller or the custumers. This shipping fee varies a lot depending on:
Package weight
Delivery area
The company has segregated delivery into three segments – local, regional, and national and charges different shipping fees for each.
A part of the shipping cost is paid to the shipping partner, and the remaining is the company’s profit.
However, the company adds the shipping cost in the final price shown to the customer and portrays the product offer to come with free shipping to make it more likeable.
Advertisements & Promotion
The company offers to run CPC ad campaigns for interested sellers who want to promote their products. The promoted ads are given preference in search results, get more visibility on the homepage, and eventually, lead to more sales.
The advertisement costs are charged every week from the seller payouts.
Penalties
The company charges the seller shipping fee for products that customers return. The company also penalises sellers who opt for “Next Day Delivery” but fail to deliver on time, with 2.5% of the order value per day.
Besides this, there are several other seller penalties that the company charges if the seller breaches the terms of its supplier agreement.
Running a marketplace is not an easy feat and it comes with a lot of costs. Here’s a quick run-down of the Meesho cost structure:
Technology Costs
Meesho has built a strong technology team that is constantly working on improving the platform. The technology costs include the server costs, CDN costs and other related infrastructure costs.
Marketing Costs
Meesho spends a lot of money on marketing and custumer acquisition. The company has run several TV commercials and other offline campaigns. It also spends a significant amount on online ads.
Operational Costs
The business’s day-to-day operations include costs such as rent, order fulfilment, customer support, etc.
Payment Processing Costs
Since Meesho uses third-party payment gateways (like Paytm, PhonePe, etc.), a small percentage of each transaction is charged as the payment processing fee.
Logistics Costs
Meesho has to incur the logistics cost for each order that is placed on its platform. This cost is generally borne by the customers, but a small portion is also borne by Meesho.
General & Administration Costs
It includes the employees’ salary, legal and professional fees, etc., along with the general overhead costs.
While keeping the reselling model as its core, Meesho is now trying its hands on full-fledged e-commerce wars with the existing marketplaces.
As of 2022, Meesho’s 75% of orders come directly from the consumers and the rest 25% from resellers.
It would be fascinating to observe how Meesho attempts to enhance its connection with resellers, which forms the foundation of its whole social commerce strategy. Nevertheless, with sound unit economics, Meesho seems to have a promising future ahead.
Myntra a flipkart intiative is one of the pioneer Ecommerce market place in India. and is dealing in branded products only. myntra was lauched in 2008.
Myntra onboarding process is quiet different As compare to other market place. They have an internal assessment Team to decide for eligibility of selling products of a seller.
MYNTRA COMMISSION STRUCTURE AND CATEGORIES
Online shopping is one of the most convenient ways of making a purchase. It gives you a chance to shop at any time from anywhere, from your favourite brands, select your items, and choose a preferred delivery date and payment method according to your convenience.
Businesses are dynamically changing and modifying traditional marketing approaches and embracing strategies in response to the continuous improvements of the internet marketplace.
Selling on Myntra provides an extraordinary possibility for business advancement through online selling and marketing. Myntra has a large consumer base and has become one of India’s most prominent eCommerce platforms. However, there are multiple reasons why Myntra is doing so well in India.
So, let’s understand Myntra and its seller’s portal in detail.
You need to be legally registered to get permitted to be listed on Myntra. Myntra seller registration only allows legally registered companies and entities to access the Myntra seller app. Below are the four types of businesses permitted to sell on Myntra-
Partnership firms
Private limited companies
Sole proprietorship firms
Limited liability partnerships
Once your business is legally registered under the tag of any of the entities mentioned above, you will need a few necessary documents before you apply as a seller on Myntra. The list of documents required is as follows-
The registration copy of your enterprise.
The GST registration certificate of your business.
PAN card issued in the name of your firm.
Active current bank account with your entity’s registered name.
If you want to sell branded merchandise, the authorization letter of either the authorized dealer or the direct owner of the brand.
The TAN or TIN of your legally registered business.
Keep scanned copies of all documents handy for a speedy registration process.
Once all your documents are in place, you can start the registration process to become a Myntra seller. Follow the below-mentioned steps to do the same-
First, visit Myntra’s official website.
Click on the ‘Register Now’ option, and the Seller Registration Application Form will open on your device screen.
Fill up the application form with accurate details asked to instate form and attach the necessary documents.
After filling out the form, you need to verify the captcha and click on the ‘Submit’ tab to end the application process.
Next, you need to wait for a response from Myntra after submitting the application form. Once the application meets the parameters, you will get the go-ahead, and then you can seek advice from an accounting professional assigned to you or your business.
There are no fees for registering. Myntra charges a flat commission of around 4-5%, depending on the product category and brand. This commission is not constant for various reasons. Myntra charges less in the case of high-value and low-price category products. Similarly, the fees are higher for ethnic and western apparel since the competition is high.
Here are some of the key benefits of selling on Myntra.
After authorization, Myntra retailers enjoy complete authority over their merchandise. Companies can handle orders, and the internet business, including catalogs, merchandise quantities, and quality of products.
To keep illegal vendors out of the platform, each seller must provide their Aadhar and PAN cards for authentication purposes.
Merchants do not have to spend anything for storefront setting, personnel, and other costs associated with running a retail shop on Myntra.
Sellers can seek the assistance of fashionable innovators, who help them design their merchandise. It allows retailers to match their offerings to current trends.
Even if orders remain minimal, Myntra assures a minimum rate of return.
The products’ marketing and social media promotion is handled by Myntra, letting sellers focus on managing the standards and sales of their merchandise.
Myntra has many consumers across India, which allows you to access many existing and potential customers and enhance business earnings.
Myntra is one of the leading digital stores in India specializing in lifestyle and fashion. Here is a list of products that you can sell on Myntra-
Clothing and apparels
Backpacks
Accessories
Bags
Footwear
Self-care products
Jewellery
There is a dedicated team of professionals at Myntra who help sellers at every step and onboard businesses efficiently and quickly. The support allows businesses to update their products and get orders as soon as possible. This makes the whole process unexpectedly hassle-free for the merchant. The merchant is responsible for the upkeep of their goods.
Q: What is the payment process on Myntra?
Ans:
The payments are typically released on the 10th day of business of the month that follows. If there are any exceptions, your comprehensive agreement will cover them.
Q: How does Myntra earn its profit?
Ans:
Myntra uses the model of aggregators to earn profits. The company purchases current season products and makes them available on the internet, intending to obtain commissions. Myntra is entering the business-to-consumer (B2C) market through the revenue-based model.
Q: Can I sell my own products on Myntra?
Ans:
As far as we're concerned, Myntra can only accept business-related transactions, and it does not allow transactions for individuals. In this case, the business owner needs to apply for a legally-constituted business entity to complete the Myntra seller registration process. In short, you can sell products after opening a Myntra seller account, not as an individual but as a company.
Q: Can we sell unbranded products on Myntra?
Ans:
The main benefit of selling products through the Myntra seller portal is that it is only a platform for businesses to sell their products and not just individuals. No unbranded products are allowed. By purchasing Myntra memberships, customers become business owners and must have a valid business registration. Registration of businesses of this arrangement will take place in four different ways.
Q: Is it profitable to sell on Myntra?
Ans:
After completing the Myntra seller registration process, you can start selling products and earn a profit. However, there are some conditions. Your product must be attractive and, most importantly, available at competitive prices. It doesn't just apply to Myntra sellers but also all sellers, whether they are selling goods or services. The pierce and quality ratio should always appear healthy to the buyer.
Q: How much does it cost to be a Myntra seller?
Ans:
There is no requirement to sign up to open an account with Myntra, and there are no Myntra seller fees. The costs paid by Myntra differ in amount between 40-50% based on the product and brand class. Also, the process of Myntra seller registration online is free.
Nykaa is well known name in indian ecommerce market place eco system. Nykaa especially dealing in cosmetics and beauty products category.
Nykaa Main focus is in dealing wellness products as compare to all available categories on other market places.
so ,if a individual is looking to sell its products especially in wellness segment can starts its business on nykaa.
NYKAA COMMISSION STRUCTURE AND CATEGORIES
What is Nykaa ?
Nykaa is India's biggest beauty influencer with an extensive range of products at affordable prices and quick delivery to ensure that customers are content and satisfied with their purchases. Sellers profit from the pan-Indian product distribution channel that lets them access all parts of the country with established networks in all the tier-1 cities. Nykaa is currently receiving more than 10 million views per month.
This is greater than PaytmMall, Limeroad and Shopclues combined. All these facts make Nykaa a solid and attractive platform for sellers. However, it's better to know some intricacies before directly getting into it.
Best beauty and wellness platform in india .
Before you know how to sell on Nykaa fashion, looking out at the story can be helpful to know how this platform has developed and if the future of Nykaa is bright if you start selling on it.
The Story of Nykaa is a company that has revolutionised the way people shop for beauty products online in India. Founded in 2011, the company now carries over 2 lakh products from over 2,500 brands.
Its inventory-led business model stores every single product in its warehouses and fulfils every order on the website, unlike other e-commerce platforms, which only fulfil a small percentage of the items sold.
When Falguni Nayar started Nykaa in 2011, the Indian market was very underserved for cosmetics. While in New York, she had seen companies selling cosmetics; she had no idea if Indian women would even be interested in them.
Her hunch was correct, and Nykaa launched in April 2012, a few months after starting the company. Despite many difficulties, Falguni continued to work long hours and managed to fulfil more than 10 orders per day.
Falguni Nayar saw an untapped market for beauty products in India. She wanted to make online beauty brands more accessible to Indian women. She was passionate about makeup and wanted to change the way Indian women viewed personal grooming.
Falguni Nayar's vision inspired her to create an online retail platform that would empower women to access luxury beauty products. She partnered with Sanjay Nayar and a group of young entrepreneurs. Today, Nykaa is one of the fastest-growing e-commerce companies in the world.
The following reasons tell us why to sell on Nykaa over other beauty platforms:
Nykaa is highly concentrated on women's products.
It has millions of customers targeted towards beauty products and a strong customer base from India.
Nykaa has genuine and branded products.
Nykaa's customer service is far better than its competitors.
PAN India delivery
It is the most important step of how to sell products on nykaa. Here are the steps you have to follow to register yourself as a seller on the Nykaa Website.
To establish an account for sellers on Nykaa, the seller must first sign up with Nykaa. They must register on the Nykaa site by providing the basic data like the name of the business, the business's nature communications address, and a few vital documents.
If there is an issue, sellers can reach customer service, sign up with the company and set up a seller's account by entering the username and password.
Choose the product category under which you would like to sell. Keep in mind that vendors can only be allowed to be admitted at a single time. They're selling their products in new categories, and there are other options to include more onboarding options in the main category.
Input the brand's name; it's easy to approve if it's already used. If it's a new brand, background checks may take time, but they will eventually be complete.
The trademark registration certificate (only for brand owners) must be uploaded. Others are free to make this requirement.
Lastly, you should include the contact information for the point person who can be reached if there's a concern or inquiry or a need to seek assistance
Sellers will receive an email confirmation via Nykaa within 2-5 business days of submitting their completed form to be reviewed.
Q: How to Sell Products on Nykaa Fashion?
Ans:
The process of selling on Nykaa is not that different from what it is on other giant eCommerce platforms. Visit their official page for more info.
Q: Can I Get a Nykaa Seller Account and Start Selling for Free?
Ans:
It isn’t entirely free. You have to pay a one-time sum of ₹10,000, which is refundable.
Q: How to Sell On Nykaa?
Ans:
You can use your business details and register on Nykaa. After registering, It’s possible to list your products and receive orders from the customers.
The Fees Charged by Nykaa are:
Commission Fees
The commission fee is charged by Nykaa to the sellers using its marketplace to sell products. This Fee is charged at 25% of the item price for every product sold.
jio mart is a well known Ecommerce market place An initiative of Reliance industries limited in India operating since 2019. Initially reliance launched it for grocery purpose... but later all other essential categories was added.
Any Individual can starts its online selling on reliance with limited documentation on available categories.
JIOMART COMMISSION STRUCTURE AND CATEGORIES
Shopsy is a zero-commission marketplace model for sellers in India. It is a digital commerce initiative by Flipkart, the Bengluru-headquartered and Walmart-owned e-commerce company with over US$7.7 billion in annual revenue (FY 2022).
Any Individual can start easily its business on shopsy by onboarding its products on flipkart without any other operations.
SHOPSY COMMISSION STRUCTURE AND CATEGORIES
What is Shopsy?
Shopsy by Flipkart is a free selling platform that allows sellers to sell products online in India. As a seller, you can list on Shopsy, and reach approximately 200-500 million budget-friendly customers. The platform has created a network of distribution between sellers and resellers. As a result, sellers on Shopsy can sell to customers who are not very acquainted with e-shopping via resellers who are people your customers know and trust.
About the Shopsy Rate Card
• You pay 0% commission, ZERO Fixed/Closing Fees.
7 Reasons why you should sell on Shopsy?
1. You pay 0% percent commission on Shopsy exclusive verticals.
2. No paperwork and trademark registration required.
3. Easy cataloging with no professional photoshoot.
4. Reach over 500 million customers worldwide.
5. Get a ready logistics network.
6. Get access to a wealth of information like selection insights, pricing insights, etc, that can help to grow their business.
Shopsy gives you the freedom to sell online without having to pay commission and any other extra fees. Hence, it’s the best option for sellers looking for a free selling platform. Its ready logistics network and reach of 500 million customers worldwide makes the process seamless and gives sellers a chance to focus on growing their business.
Ajio is a E-commerce, fashion shopping website, officially launched at the lakme fashion week SS16. An initiative of reliance industries. and is especially formed to sell reliance owned brand which reliance used to sell in its offline chain stores . An individual can also sell its product on Ajio.
AJIO COMMISSION STRUCTURE AND CATEGORIES
Ajio.com caters to the fashion & lifestyle segment. There is another portal called AJIO Business which is also owned by Reliance. This is a B2B portal that caters to retailers who want to purchase directly from manufacturers. There, the products are extensively in the clothing range. On AJIO.com however, we can find a wide range of fashion & lifestyle products and even products from under the Reliance umbrella such as those sold at Reliance Trends and Trends Footwear stores. The categories include but are not restricted to :
Western Wear
Ethinic & Festive
Lingerie & Innerwear
Footwear
Winterwear
Fashion Jewellery
Kids (Boys, Girls, and Baby Wear)
Toys
Indie Category: Indie is a special category on AJIO which supports hand-made, artisan products from India. As per the site, they cover 500 Artisan Vendors and most interestingly 53 GI clusters. Apart from regular products like sarees, kurtas, etc.; buyers can purchase regional specialties such as Kutch embroidery, Orissa Ikkat, Ajrak, Banarasi Brocades, Kalamkari, Bagru, Chanderi, and more.
Home & Kitchen: This category has multiple well-known brands in its repertoire such as DDecor, MUJI, Chumbak, Portico New York, Jaipur Fabric, etc. Other sellers listed product groups include bed linen, cushions, covers, home decor items, carpets, rugs, and more.
World Crafts: Although this category on AJIO has some items from the Indie segment, there are earrings, accessories, and bags that have been listed as being inspired by Turkish, Vietnamese, and Thai designs. While the country of origin is India.
One must note that AJIO is a closely curated platform. Meaning, that the team plays a large role in determining who sells, what they sell, and how they list it. Hence, it is not a pure marketplace where sellers have total control over their business on the platform.
AJIO B2B is a purchase order (PO) based model wherein the order is placed by various customers on the AJIO portal. AJIO then collates these orders seller-wise and sends the sellers a back-order.
eCommerce sellers then pack the items together in bulk and send them to AJIO. AJIO then sorts the items, order-wise, and then sends them to the customers.
The products need to be packed in AJIO branded packaging material.
Listing details are filled in by a seller as per the AJIO template and it is uploaded at the back-end by the AJIO team.
You can process daily purchase orders on Browntape for AJIO JIT, by adding it as a channel.
As mentioned earlier, AJIO has a higher degree of control over its operations. This is to maintain a uniform brand experience for its customers and not to hinder sellers.
In AJIO Dropship, a customer’s order directly reaches the seller on his AJIO portal. If you are a Browntape user, the AJIO’s portal is already integrated with Browntape. So a seller can simply process the order via Browntape like for all his other marketplace panels.
The payment is made to AJIO by the customer and the payment settlement takes place periodically with the seller.
The seller packs the items as per orders (item-wise/ order-wise) in AJIO’s packaging. The product is then shipped to the AJIO warehouse. Hereon, it is sorted and sent to the customers.
PAN Card
Aadhar Card
GST Details
Current Account Details + Cancelled Cheque
MSME Certificate (Optional)
Logo if any
Trademark Certificate (Alternative stated below)
CIN & TAN certificate in case your company is a private entity
Reliance has created a single portal for seller registration, whether they sell on AJIO, Jiomart or Reliance Digital. They treat any seller on their platforms as a “supplier”. So the common steps to register on any of these platforms are as follows. Do note, it helps to treat this registration as a college application or loan application- as AJIO is very careful about who they on-board as a seller. So put your best foot forward.
Register yourself on Reliance portal as a supplier
Fill up the remaining details as required which includes your registered office address.
Provide documents: Pan card, aadhar card, GST details, current account details, cancelled cheque
Select your product categories
As mentioned earlier, AJIO is selective about the sellers it on-boards.Hence the following help increase your chances in your application:
MSME Certificate: It’s a proof of your company being registered as an MSME with the government
Logo: It helps project your company and products as having a distinct brand imagery
Trademark: This further strengthens your brand positioning and also is proof of you owning the brand. If you do not have a trademark certificate or it’s in the processing stage; then you can submit a self-declaration; when indicated, during your application.
Website Address: A website increases your credibility. It also helps the AJIO team know more about your business and your products. This helps them make a decision.
You will receive an OTP on your mobile, upon submitting the form. After submission of which, your application process is complete. You will be provided with a request code number.
Brace yourself to wait for a few weeks to get feedback on your application.
You can check the status of your application anytime by visiting the same portal and submitting your request code and pan card number.
You will receive an approval email if your application is approved.
You will also receive details of your payment terms. As per our experience, most sellers get to choose between a 25% commission plus logistic fee plan OR a 40% fixed commission plan.
You can now log into https://seller.ajio.com/ and complete your registration formalities.
Sellers have to use this panel to process all future orders. Alternatively, most sellers use an eCommerce management software Browntape, which allows them to manage their eCommerce business across marketplaces, from one place.
Sellers can manage both- AJIO Dropship and AJIO JIT, on Browntape by simply adding them as channels.
Sellers have to upload their listings as per the AJIO template. The AJIO team approves all listings & catalogs.
We hope the above steps, give you a simplified breakdown of registering as a seller on AJIO. All the best for your seller on-boarding process!
Tata CLiQ is an Indian E-commerce company based in Mumbai, India. It is owned by Tata Unistore Limited, of Tata group. Tata CLiQ operates in categories such as Fashion footwear and accessories Tata Group E- coommerce platform Tata Cliq also launched a premium and Luxary fashion and lifestyle destination, Tata CLiQ Luxury and It have house a wide range of apparel and Acccesories for men and women by luxury and bridge-to-luxury brands.
Any Individual can sell on Tata Cliq By fullfilling required terms and conditions .
TATACLIQ COMMISSION STRUCTURE AND CATEGORIES
As part of the Tata Group, Tata Cliq follows an omnichannel model that offers trust and relatively simple processes. If you are a seller looking to sell on Tata Cliq, here are the steps you need to know about the Tata Cliq seller registration process.
Tata Cliq is constantly evolving its marketing initiatives to reach more consumers and help sellers reach new buyers. As part of Tata Group, Tata Cliq Seller Zone enjoys a high level of trust and credibility among Indian consumers. It has world-class infrastructure and fully supports sellers with fair Tata Cliq sales commissions, training, marketing, merchandising support, and more.
Limeroad is an Indian online market place owned by A. M. Marketplaces Pvt Ltd.The company is based in gurugram, haryana.
It is India's first women's Social shopping website. It deals in clothing and accessories for women, men and kids.The portal allows its users to create their own look on a virtual scrapbook by using its products and also allows users to earn from the scrapbook they create. An Indivdual can sell its products online on limeroad.
LIMEROAD COMMISSION STRUCTURE AND CATEGORIES
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